London
Hotpot Restaurant
Platforms
Project Overview
The goal of this project was to establish Hotto Potto as a prominent brand in the UK, build a loyal customer base, and drive engagement through creative social media content, to raise brand awareness and expand the restaurant’s reach.
Achievements
Summary
I.F. Concept's digital strategy successfully boosted Hotto Potto’s brand presence, attracting new customers, driving higher dining frequency and booking rates. The collaboration with KOLs helped grow the brand’s international following, while creative content drove high interaction and significant business growth.