Success Stories
Showcasing our impact through innovative campaigns and strategic collaborations. From boosting sales to enhancing brand awareness.
OPPO Renovators Competition
Platforms
TikTok, Instagram
Project overview
OPPO launched its 3rd Renovators Competition globally, aiming to inspire and empower young creators to showcase their vision of the future through the fusion of art and technology.
Achievements
Total Impressions: 40M+ within one month
Participation Rate: 7.3%, exceeding expectations
Content Formats: Light Art, Toys, Mona Lisa-inspired themes
Project Impact
Successfully united young creators from diverse disciplines, leading to increased global awareness of the OPPO Renovators program and engagement with the competition.
Summary
IFC's collaboration with OPPO on the 3rd Renovators Competition resulted in a highly successful Project that not only boosted brand visibility but also engaged a global community of young creators. Through the strategic use of diverse content formats and influential creators, the project helped to inspire the next generation of artists while positioning OPPO as a leader in merging technology with creative expression.
Trip.com EU Train Project
Platform
Instagram, Facebook
Project overview
I.F. Concept partnered with Trip.com to enhance their social media content strategy, specifically focusing on promoting EU Train Tickets through dynamic content on Instagram and Facebook. This collaboration aimed to increase brand engagement, drive sales, and expand Trip.com’s social media presence, all while aligning with the brand’s global vision.
Achievements
Followers Gained: 23.6K
Post Reach: Numerous posts achieved over 1M+ views
Engagement: Increased user interaction and brand awareness
Content: Visually captivating imagery, storytelling videos, and curated posts
Impact: Successfully communicated Trip.com's core values, offering a seamless travel experience, while promoting their European train ticket service to a broader audience.
Summary
Through this strategic collaboration, I.F. Concept helped Trip.com achieve a substantial increase in follower growth and engagement across Instagram and Facebook. The content, which expertly blended stunning visuals with compelling narratives, showcased Trip.com’s unique travel offerings, resulting in a significant revenue boost and solidifying the brand’s position as a leading player in the global travel industry.
Nasty Lobster
Bilingual Interactive Learning Book
Platforms
TikTok, Instagram
Project Overview
The goal of this project was to introduce Nasty Lobster as an innovative language-learning resource for children, drive brand awareness, and create engaging social media content to showcase the product's unique features.
Achievements
Exposure: Achieved 1.3 million impressions across TikTok and Instagram.
Engagement: Multiple influencer posts generated significant interest and interactions from parents and educators.
Market Awareness: Boosted brand recognition in the educational product space.
Summary
Through a targeted campaign with 16 influencers, Nasty Lobster successfully captured the attention of its target audience. The creative strategy highlighted its interactive features, leading to increased awareness and positioning the book as a fun and effective learning tool for children.
